Start where you left off
Jump to media added since your last post, browse by day, filter photos, video or favourites, and leave screenshots out.
Your private family feed
Share their childhood. Keep the story.
Bloom is the private family feed that becomes their childhood story. Share photos, videos and the words behind them with the people who matter.
Private by design. One subscription covers your whole family.
Inside Bloom
Bloom
Olivia’s Story126 family moments
Post privatelyPhotos, carousels and video for your invited family.
Connect naturallyLikes, comments and downloads in a familiar family feed.
Keep every StoryEach post finds its permanent place in the right child Stories.
Social today. Meaningful forever.
Familiar enough for everyone.
Bloom feels like the social apps your family already understands, without public profiles, strangers, ads or an addictive algorithm.
Post
Share the moment.
Choose up to 50 photos at once and Bloom groups them into family posts of ten—or share one HD video.
Connect
Bring the family closer.
The people you invite can like, comment and download the moments you choose to share.
Keep
Watch each Story grow.
Every post becomes part of the right child Stories, with the family voices and context around it.
The family feed
All the warmth of social. None of the noise.
Scroll through the latest family moments, swipe across a photo carousel, watch video, double-tap to love it and continue the conversation in comments.
- Private chronological feed
- Likes and family comments
- Permission-aware downloads
- Photos and HD video
B
The Parker familyYour private feed
New
D
Dad · Olivia and TheoGrandma and Mum loved this · 4 comments
One family feed. A Story for every child.
Child Stories
The feed naturally becomes their history.
Every child has a Story of their own. A beach day with Olivia and Theo appears once in the family feed and belongs to both Stories, without duplicating the post or its media.
Not another camera roll. The childhood worth keeping.
- Browse by child, age, date or the whole family
- Keep captions and family comments with the moment
- Shared sibling moments live in every relevant Story
×New post
Add this toOlivia + Theo
Caption · OptionalWhat do you want them to know about this moment?
Dad tried her favourite song. She laughed before the first line…
Post once. Keep it properly.
The moment and the meaning stay together.
Add one photo, a carousel or video. Captions are optional, but Bloom makes it effortless to keep the detail the camera could not capture.
One connected moment
Keep up to ten related photos together instead of creating ten separate notifications and conversations.
Add the words behind it
Write as much or as little as you want. Family comments can add details and voices of their own.
Keep it ready to revisit
Bloom preserves print-ready photos and efficient HD video while serving fast viewing copies in the feed.
One private family space
Made for parents, grandparents and everyone in between.
Invite the people you trust. Parents can post and manage the family; relatives can follow along, like, comment and download according to the permissions you choose.
- No public discovery, advertising or strangers
- All children and invited family included
- Secure invitations open Bloom or help family download the app
One plan for the whole family
Fourteen days to make Bloom yours.
One parent subscribes and invited family join that private space without another subscription. Eligible users can try the complete experience for 14 days before the first charge.
Print-ready photos and HD video, with shared family space that can grow as your archive grows.
Bloom Family100 GB shared family space. Annual selected by default, with more space available whenever your archive needs it.
Family100 GB shared
A$129.99/yearAbout 4,000 photos + 200 min HD videoPlus250 GB shared
A$219.99/yearAbout 10,000 photos + 500 min HD videoArchive500 GB shared
A$499.99/yearAbout 20,000 photos + 1,000 min HD videoMonthly billing is also available. Examples use a representative mixed library; actual capacity varies by file size and video encoding.
View Bloom on the App StoreApple shows your exact local price, trial eligibility and first billing date before confirmation.
Questions, answered
The important details.
Is Bloom another camera-roll backup?
No. Google Photos and iCloud are ideal for backing up everything. Bloom is where your family posts the childhood moments worth sharing and preserving with their stories attached.
Can one post belong to more than one child?
Yes. A single post can appear in the family feed and in every selected child Story without duplicating its media.
Can I add a lot of photos at once?
Yes. Choose up to 50 photos in one go and Bloom groups them into family posts of up to ten, preserving your selection order. Nothing uploads until you deliberately post it.
Can I add photos and video?
Yes. Each post can contain up to ten photos, or an HD video. Photos are preserved at print-ready quality and video is standardised for reliable private playback.
What can invited family do?
Depending on the permissions you choose, family members can view, like, comment, download and contribute moments. The family owner controls membership and access.
Is there a free plan?
Bloom does not have a separate free storage plan. Eligible family owners receive a 14-day trial; invited relatives participate inside the subscribed family without purchasing another plan.